FLORIAN PAUL KOENIG
About Me
I am Florian Paul Koenig, an independent art advisor and cultural strategist specializing in the secondary art market. My practice is rooted in over a decade of experience across the contemporary art ecosystem—spanning curatorial work, institutional collaborations, artist representation, and global cultural programming. I bring a multidisciplinary perspective to collecting, shaped by my commitment to both aesthetic vision and strategic foresight.
My advisory work focuses on helping collectors, estates, and institutions navigate the complexities of the secondary market with discretion, clarity, and purpose. I source and place important artworks through a deeply trusted international network—often accessing off-market opportunities before they reach broader circulation. I work independently, without obligation to galleries or auction houses, ensuring my guidance is always in the best interest of the collector.
Beyond transactions, I offer strategic counsel that bridges connoisseurship and market knowledge—guiding clients in building collections of lasting value and relevance. Whether acquiring rare works, repositioning assets, or shaping a legacy collection, I approach every engagement with care, precision, and an unwavering commitment to cultural integrity.
My Focus
My work centers on sourcing and placing contemporary and postwar artworks through a global network of collectors, galleries, estates, and trusted intermediaries. Whether acquiring a cornerstone piece or orchestrating a confidential sale, I help clients navigate the secondary market with curated intelligence, rigorous due diligence, and a commitment to long-term value creation. I specialize in off-market opportunities and context-driven placements that align with both collecting strategy and cultural legacy.
My Philosophy
I believe that art collecting is a form of cultural authorship. Every acquisition and every sale is an act of intention. My role is to ensure these decisions are guided by insight—not speculation—so that collections reflect both substance and vision. I operate independently, prioritizing integrity, quality, and relationships over transaction volume. In an opaque and fast-moving market, I aim to offer clarity, discretion, and meaning.
My Core Values
1. Integrity Over Influence
Every recommendation is guided by independent judgment and ethical clarity—free from market bias, conflicts of interest, or hidden agendas.
2. Discretion as Standard
Confidentiality is non-negotiable. Whether acquiring or divesting, all engagements are handled with utmost privacy and sensitivity.
3. Insight-Driven Strategy
Advice is based on deep research, curatorial rigor, and cultural intelligence—not speculation or trends. Decisions are informed by context, not hype.
4. Access Through Relationships
Strategic placements and acquisitions are made possible through a cultivated network of trusted collectors, dealers, and institutions—built over time, not bought overnight.
5. Legacy Through Curation
Art collecting is more than ownership; it’s authorship. Every work is selected or placed with long-term cultural, emotional, and financial relevance in mind.
6. Quality Before Quantity
Focus is on depth, not volume. Fewer, smarter moves—each with a clear rationale and enduring value.
7. Transparency with Purpose
Clear communication, full provenance, realistic valuations, and honest dialogue form the backbone of every client relationship.
Working with Sellers
I work closely with private collectors, estates, foundations, and institutions to manage the discreet sale of artworks with care, clarity, and strategy. Whether it’s a single piece or a broader deaccessioning initiative, I guide sellers through a refined process that prioritizes optimal placement, narrative framing, and market timing.
Rather than pushing artworks through public sales channels, I leverage a private network of qualified buyers—ensuring each transaction is confidential, intentional, and aligned with the seller’s long-term goals. I provide honest market assessments, contextualize each work’s relevance, and position it strategically for acquisition by the right collector or institution.
My role is not just to sell, but to steward: helping ensure that important works find meaningful new homes, and that their value—both cultural and financial—is preserved across generations.
Working with Buyers
I advise collectors seeking to acquire significant artworks on the secondary market—whether refining an existing collection, securing a key piece, or making a first-time investment. My approach is tailored, independent, and insight-driven, with every acquisition guided by cultural relevance, authenticity, and long-term value.
I source works through a discreet global network—private collections, trusted dealers, artist estates, and institutions—often before they reach public channels. Each opportunity is rigorously vetted for provenance, condition, and strategic fit. I ensure that every acquisition aligns with the collector’s vision, enhances the narrative of the collection, and stands up to future scrutiny.
Rather than chasing trends, I help buyers make focused, meaningful choices that contribute to both personal legacy and market resilience.
©Linda Pollari
Florian Paul Koenig
+41 (0) 76 511 92 94
florian.koenig@noasecondary.com
ENGAGEMENTS
FPK Foundation
Founded by Florian Paul Koenig
The FPK Foundation is dedicated to supporting art students who face financial barriers in pursuing their education. Having experienced these challenges firsthand, Florian Paul Koenig understands the transformative power of targeted support.
The foundation offers annual contributions to help cover living and study-related costs, and is also committed to assisting international art students studying in Switzerland. Through this initiative, the FPK Foundation aims to foster artistic potential at a critical stage in each student’s journey.
100 collectors
Florian Paul Koenig is a Founding Contributor and Advisor.
100 Collectors is a global initiative dedicated to building a vibrant network of local chapters—each composed of individuals who are deeply engaged in strengthening their art communities. Our mission is to foster meaningful, grassroots involvement that bridges the digital and physical worlds through private action and collective vision.
We believe that true impact in the art and tech sectors begins locally, with committed individuals who actively shape cultural landscapes. 100 Collectors was founded on the understanding that collectors play a pivotal role in the art ecosystem. Their choices influence not only the direction of the market, but the creative output of future generations.
We stand for quality, responsibility, and long-term cultural engagement.
Creative AI Foundation
Florian Paul Koenig – Art Project Manager
The Creative AI Foundation explores the intersection of art, technology, and artificial intelligence. As a platform for interdisciplinary exchange, the foundation supports artists, researchers, and institutions working at the forefront of AI-driven creativity.
With a focus on innovation, accessibility, and ethical engagement, the foundation fosters dialogue, research, and public-facing projects that reflect the rapidly evolving role of AI in contemporary culture.
As Art Project Manager, Florian Paul Koenig contributes his curatorial and strategic expertise to shape artistic collaborations, guide concept development, and support the realization of pioneering projects that push the boundaries of human–machine co-creation.
NOA art collection
The NOA Collection was established as an additional way to support the emerging artists represented by NOA contemporary. What began as a focused initiative has since grown into a curated selection of works—featuring not only artists from within our direct network, but also those we’ve discovered through our ongoing presence at international art fairs, museum openings, and biennials.
This evolving collection reflects our commitment to artistic vision, diversity, and long-term engagement with contemporary practice.
ArtClub Lucerne
Florian Paul Koenig serves on the Board of Directors
Since 2000, ArtClub Lucerne has supported the ambitious programming of the Museum of Art Lucerne. As a private association, its members are united by a shared passion for contemporary art—offering both personal commitment and financial backing.
Each year, the ArtClub provides key funding for a selected exhibition, enabling outstanding projects to come to life. These may include presentations by internationally renowned artists or pivotal first exhibitions for emerging talents. In doing so, the ArtClub plays a vital role in enriching the cultural landscape of Central Switzerland and expanding the visibility of contemporary art in the region.